ART MARKET

By Elisa Carollo

ARE YOU READY FOR ART BASEL (ONLINE)?
In this article by our Art Advisor Elisa Carollo on  ART SHE SAYS a short overview and a selection in “pink” from the preview days,  to help you navigate the + 4.000 works and 282 galleries included in this year art fair online.
Enjoy!

“After its postponement, we were waiting for Art Basel in IRL (in real life) in September, and all top collectors and dealers had already booked their usual room at the Le Trois Rois.

However, between podcasts and webinars where the art world discussed if and how it will survive and whether collectors are now familiar with buying online, eventually Art Basel was forced to cancel this year’s edition and postpone its 50-years celebration hopefully under Miami palms, once these “challenging times” are over.

So Art Basel (Basel) opened once again only as a virtual fair, starting yesterday with 2 days of VIP previews preceded by a “virtual welcome reception” on Zoom with the directors Marc Spiegler, Noah Horowitz and Adeline Ooi.

No champagne, physical human contact, or networking, but the art fair added new features on its platform, making it much easier to navigate, including interactive content such as videos of art or artists explaining their works, providing framework to the 4000+ artworks to browse through, otherwise art dealers and collectors would be at an endless scroll.

Still, as the director Marc Spiegler said to the Financial Times, this “Amazon art world sounds more like hell than heaven. It is a world with no power to move our souls,” and he hopes to come back soon in welcoming physical visitors to the

You can read the full article at this LINK