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    The ‘Made in Italy’ brand with Halal certification

    By Stefano Loconte

    Everybody knows the worldwide relevance of Italy’s mark of quality as much as the importance and the prestige of Halal certification.

    In the common opinion, ‘Made in Italy’ means beautiful and well produced, and is recognized as a trademark itself.

    At the same time, the Halal market has gained recognition globally not only in Muslim countries but also in Muslim minority countries, including Italy. Furthermore, the category of ‘Halal’ is nowadays not only for foodstuff s and beverages but also for fi nance, insurance, cosmetics and medicines.

    This represents a unique opportunity for Italian companies and firms to expand their markets to Muslim communities in the Mediterranean area and the Middle East and strengthen their business. But all that glitters is not gold.

    The acceptability of Halal certification by an Italian company depends on many different factors, which we have analysed in this article,  first published in Islamic Finance news Volume 17 Issue 38 dated the 23rd September 2020.

    Download and read the full article as PDF at this link (Download)